Let's talk about comment spam

Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. Don't be too focused on creating backlinks, instead focus on the END Goal. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be …

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Want a thriving business? Focus on keywords

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. They may provide value similar to that of the most popular search engines, but they simply cannot compete with them, or they may be new. The trick here …

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Indicate the header in an HTML document by using webmaster tools

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. If this is your first company, or your first time launching an SEO campaign in this industry, be more conservative with your goal setting. When your potential customers use a search engine …

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Apply these secret techniques to assist with offsite SEO

Understanding the domain name governance model can be helpful in understanding the various domain extensions. Digital assistants have begun offering a safer way to look up information while driving or multitasking. all this would directly affect the site popularity or the time they spend in each page. I asked where …

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Apply these secret techniques to assist with analysis

Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with …

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Republish evergreen blog posts

The major disadvantage here is that you'll need to adjust it every time you make changes to your site, unless you use an automatic sitemap solution which updates itself any time you publish new pages. You can also use Fetch as Google within the Crawl section of Google Search Console …

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Define your goals with regards to SEM

Also decide how to bring this into your system whether you maintain the old server/hosting and redirects and renew the security certificate there (if it was https) or forward the domain and maintain the redirects in your current infrastructure and use a multi-domain/SAN certificate. Even guest-blogging with a …

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Having fun with dynamic pages

Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page …

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Informative details on improving LSI

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Link to page relevance is if the link is relevant on the page; that is to say if the …

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Maximize impact

Without further ado, let's examine the various platforms. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these …

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Measure and Improve by paying attention to 301 redirects

It's much easier for a mind to think, and a search engine to read, in chunks, and actually see those chunks coherently. Emotions and feelings also affect choices. Say you want to create a page for a particular product and want it to stay on page 1 for the long …

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Reasons why marketers love googlebot crawlers

On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of …

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Take the stress out of quality

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. This is nothing new. Google automated this …

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