Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. They won't be likely to make a purchase and you can bet they won't come back. Imagine waking up on Christmas day and …

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you …

We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking …

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. If this is your first company, or your first time launching an SEO campaign in this industry, be more conservative with your goal setting. When your potential customers use a search engine …

Next, you can use the Moz Local Tool to conduct a speedy search for NAP discrepancies. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with …

Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page …

It's much easier for a mind to think, and a search engine to read, in chunks, and actually see those chunks coherently. Emotions and feelings also affect choices. Say you want to create a page for a particular product and want it to stay on page 1 for the long …