The marketing strategy goes by many names: custom publishing, custom media, customer media, customer publishing, member media, private media, content strategy, branded content, corporate media, brand journalism, native advertising, inbound marketing, contract publishing, branded storytelling, corporate publishing, corporate journalism, and branded media. Have access to a computer that has access …

Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. Don't be too focused on creating backlinks, instead focus on the END Goal. Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be …

There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones. If this is your first company, or your first time launching an SEO campaign in this industry, be more conservative with your goal setting. When your potential customers use a search engine …

Understanding the domain name governance model can be helpful in understanding the various domain extensions. Digital assistants have begun offering a safer way to look up information while driving or multitasking. all this would directly affect the site popularity or the time they spend in each page. I asked where …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. We subconsciously look for relevancy clues in the title and snippet …