Digital experiments: Channel testing and domain authority

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you …

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Tightening up on anchor text

For as long as SEO has been around, it has been divided into two main categories: onsite optimization and offsite optimization. This is almost two rules in one, but they're both related to the way you measure your goals. Its like looking for a place to find the best Victorian …

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Reasons why marketers love googlebot crawlers

On most sites, third-person descriptions of product (it or they) are fine, but don't put off your visitors with pages written in third person. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of …

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Take the stress out of quality

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too. This is nothing new. Google automated this …

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